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Subj: Davis article
E-mail to the editor
From: Norman Richards, BE, Fairfax, Va., What's Happening? and Chapter Affairs editor for Mid'l Antics.
Lloyd's craft article was very helpful. I use screamers all the time!!! Bad practice. Will stop. Also, I didn't know about the use of state abbreviations. Very interesting.
I have a lot to learn.
You're doing a great job with PROBE.
I enjoy receiving the PROBEmoter and always find an idea to apply in my Grand Lake, Ohio, Chapter (Johnny Appleseed District).
Thought you would like to see this short piece on definitions:
"There seems to be a lot of confusion regarding the differences and similarities between advertising, promotion, public relations, marketing, and all the other methods we use to get the word out.
Here's a little story that clears up the issue quite nicely:
If the circus is coming to town and you paint a sign saying "Circus Coming to the Fairgrounds Saturday," that's advertising.
If you put the sign on the back of an elephant and walk him into town, that's promotion.
If the elephant walks through the mayor's flowerbed, that's publicity.
If you can get the mayor to laugh about it, that's public relations.
And if you planned the elephant's walk, that's marketing.
[Thanks, Norm, for the nice piece. I'm sure this will make things clearer for our readers. -Ed.]