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1. Does the editor use headlines for every story, and appropriate titles for lists, short filler items, etc? [0-5] |
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2. Do headlines create interest in reading further?[0-10] ls an action word used in each headline? [0-10] |
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3. Does the editor use a different typeface for headlines? [0-10] Even if hand-drawn, double-spaced caps, or typeset, headlines should stand out. |
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subtotal |
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E. ILLUSTRATIONS (17.5%, possible 35 points) |
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1. Does the editor use photos consistent with the printing method? [0-5]
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2. Does the editor use line art consistent with the printing method? [0-5]
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3. Has the editor avoided dull plain pages, usng artwork or photos on most pages? [0-5]
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4. Are photos and line art used in balance to enhance the look and design of the page, not placed haphazardly or in bunches? [0-10]
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5. Do photos contain captions (what, when, and where)? [0-3] Are individuals clearly identified? [0-2]
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6. Is original (or borrowed) artwork (not clip-art) identified and credited? [0-5]
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subtotal |
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F. REPRODUCTION (This is a debit section. Deduct up to five [-5] points) |
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1. Do all characters print clearly? Is the type even? Deduct one [-1] point for each occurrence.
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2. Did the editor do a good job of laying out his masters? Is it a good, clean paste-up and is copy free from shadow lines? Are there strike-overs? Deduct one [-1] point for each occurrence.
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3. Is it an acceptable printing job? Deduct one [-1] point for each occurrence of poor reproduction.
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4. Is the type clear and large enough to be easily read? If not, or if text has been excessively photoreduced, deduct up to five [-5] points.
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subtotal |
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G. MISCELLANEOUS (20%, possible 40 points) |
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1. Are page numbers and the bulletin's name on each page (needn't number first page)? [0-5]
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2. Are photos and line art matched (appropriate) to copy? [0-5]
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3. Are lists and tabulations, when used, interspersed through bulletin, not all together? [0-5]
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4. Does the editor make good use of special emphasis materials such as underlining [0-1], italics [0-3], boxes [0-2], capitals [0-1], and highlighting (or bold face) [0-3] without overuse?
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5. When a story is continued on another page, is it clear where to look for it? If not, deduct one [-l] point for each occurrence. Do not deduct for stories continued from one column to the next on the same page or on the next page unless it is done in a confusing manner. (-5 maximum)
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6. If some items employed by the editor have pleased you, award up to 15 bonus points [0-15] and explain in your written comments.
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subtotal |